In all, the golf equipment industry is a fix-sized marketing driven market with current manufacturers, each trying to capture a bigger market share by growing reliance on price competitions. Over the years, winning endorsement contract with top touring professionals with respective social image had been approved to be the most effective way of creating and enhancing brand image.
Another key success factor is product distribution related. In all, Nike is best positioned in this map with almost no overlapping with another other brands. The competitive pressures from the sellers of substitute product raises from: Moreover, various governing bodies had successfully brought golf back into Olympics, starting Summer Olympics.
Equalization of technological capabilities due to regulatory limitation has shortened the differences in equipment performance between low-end and high-end products.
The demand was declining due to the number of golfers and total rounds played are declining. To frequently advertise on selected fashion and life style magazines can not only increase its overall brand recognition, but also boost apparel, footwear and other accessories sales. The overall difficulty of the game, time consuming issues and the high golf fees are the three main barriers for recreational golfers.
The market demand does not show any increase since the number of golfers and the total rounds played are decreasing year after year b. The design is owned by those leading brands manufacturers and they are being selective in establishing contracts with surplus offshore casting houses.
The overall market is still very sensitive to first-to-market new attributes and features to be added on, even though the industry is considered as mature with knowledge-customers. They can hardly be differentiated in overall product performances. Golf, also known as the perfect couple with business, is a challenging sport that suits all age and sex groups.
The current economic crisis had forced many families to cut their spending on leisure activities. The new comer may be rofitable only if it completes the following goals: Secondly, product innovation is another key driving forces. As we mentioned before, leading manufactures sell their product mainly through on-course and off-course pro shops and most large pro shops have made variety of brands and models available in stock.
To play a better market mix such as understanding buyer interests, increasing product differentiations, appropriate pricing and use effective promotion tools is the key task for every manufacturer.
The map provides some indication of brand positioning in general.
It seems that Callaway performed much better than TaylorMade-adidas in Thirdly, the whole market trends are to be marketing driven. First of all, in regards to product marketing, a well-known and well-respected brand name influences buyers purchasing decision.
The three defining characteristics of the golf equipment industry are the number of golfers, gear design innovations and brand recognition.Case Study on Golf Equipment Industry The industry overview The retail sales of golf equipment industry, which includes golf clubs, bags, balls, gloves and footwear, declined from approximately $4 billion to about $3 billion in and then rebounded to around $3.
8 billion in with many threats remaining. Case Study on Golf Equipment Industry Essay Words | 13 Pages The industry overview The retail sales of golf equipment industry, which includes golf clubs, bags, balls, gloves and footwear, declined from approximately $4 billion to about $3 billion in and then rebounded to around $ billion in with many threats remaining.
This case study aims at analysing the golf equipment industry in the United States. Michael Porter’s Five Forces frameworks have been employed in the process of analyse.
It discussed the key problems and crucial trends in golf equipment industry. The golf equipment industry differs in a lot of ways from various sporting industries. For one thing golf is a sport that is seasonal and weather dependent whereas some sports although not always in season can usually be played somewhere year round.
Golf Case Agenda Brief History Current Industry Analysis Macro Analysis Competition Marketing Financial Analysis Human Resources Recommendations History History Macro s: British sales.
The industry overview The retail sales of golf equipment industry, which includes golf clubs, bags, balls, gloves and footwear, declined from approximately.Download