Ethical issues in integrated marketing communication

An advertisement promoting George W.

Marketing Communications

Although food items may appear fresh, many ingredients are present in such small quantities that they are not listed. Advertising of apparel, food, toys, films and music targeta youth with cartoon characters, trendy catch phrases, and the use of child actors.

With more websites, phone apps and advocacy groups raising awareness of false company claims, misleading marketing is bad business even when the message does not strictly violate a law. Confusion Some marketers confuse consumers by overloading them with technical information, using phrases that sound different from their true meaning and otherwise misleading consumers without telling a lie.

AMA Statement of Ethics The American Marketing Association has a statement of ethics that requires its members to do no harm, foster trust in the marketing system, and embrace ethical values. Other issues with ethical implications are not as clear-cut, and the consequences -- especially for the consumer -- may be serious.

Stereotyping in marketing can leave people feeling insecure about themselves or a specific classification or minority group with which they are labeled.

Consumption of unhealthy products like fast food and tobacco products lead to bad health.

Ethics in Marketing Communication

The purpose of this, although hotly denied by the maker of the ad, was to cause viewers to associate the Gore with a rodent. In subliminal advertising, the viewer is exposed to product messages and pictures in such a way that he is not aware of watching them We also discussed ethical issues in sales promotion, advertising research, advertorials and infomercials.

Ethical Issues in Marketing Communication

Puffery refers to making exaggerated claims about the product, which cannot be proved. Post-Purchase Dissonance What you see is often not what you get. Then we discussed ethical issues in various marketing communication instruments like advertising, sales promotions, etc.

The targeting of children with fast food and unhealthy snacks can lead children to not want to eat anything else and result in childhood obesity. Advertisements are said to be in bad taste when they offend people. So promoting such products is not good. Children Marketing to children is considered an ethical issue because children can be highly impressionable.

Vulnerable Audiences In the same way that the use of racial or ethnic groups in advertising can serve to stereotype them, the absence from using these groups in marketing in a multiethnic society can create image and identity problems among those that are excluded.

Advertising influences people to buy heavily advertised products and pay more, as advertising costs are often passed on to the customers.

It lists the following attributes as ethical values: These include the suggestion that a woman only cares about financial success, the idea that a man needs a luxury car to attract the woman of his dreams, and the promise that if the consumer buys such a car, he will immediately become desirable.3 Marketing Issues That Have Ethical Implications; "Ethics in Marketing Communication." The Importance of Integrated Marketing Communications.

Ethical Issues in Marketing Communications: Chapter 21 SUMMARY: In this chapter, we discussed the ethics and social responsibility of an organization. Then we discussed ethical issues in various marketing communication instruments. Ethical Issues in Marketing Communication by Nicole Manuel - Updated September 26, Ethical communication about your goods and services is not only a legal matter, but it can also determine your company's sales.

Ethical standards for business are important, particularly in the age of the Internet where information is accessible to anyone and may remain online indefinitely.

Marketing Issues That Have Ethical Implications

False. However, marketing communication involves more than just advertising, and ethical concerns apply equally to the various forms.

Ethical issues in public relations relate to a company’s response to concerns about its products and whether it confesses to product shortcomings and acknowledges problems or attempts to disguise the problem (Shimp.

Integrated Marketing Communication Introduction ‘Integrated marketing communicating is a concept that companies coordinated their marketing communication tools to deliver a clear, consistent, credible and competitive message about the organization and products.

The objective is to position product and organizations clearly and distinctively’.

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Ethical issues in integrated marketing communication
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