Types of audience for business writing

Chapter Attribution Information

If a supervisor is writing a termination letter for an employee because of the need for layoffs, then this would qualify as negative communication. Every sentence — every word — must either move the narrative forward or add depth to it.

These readers have the least technical knowledge of all. The facts must be worded in a clear fashion so the information cannot be misinterpreted under normal reading conditions. Perhaps they do not want to be there.

These are the people who build, operate, maintain, and repair the items that the experts design and theorize about. You need to address both audiences.

These are the people who know the business or organization and possibly the theory and the product inside and out. There is one trap to this style of business writing which is important to avoid: Carefully construct your presentation, either form an area of agreement or from a point of disagreement.

Hostile Sometimes an audience is openly hostile or generally tends to disagree with you. It is possible to write something that will reach all 5 of these audience groups in some way. Choose the writing type that is best for every situation and you may just find that the confusion, frustration, and even anger that occurs from miscommunication may begin to fade away.

This audience has already judged you to not be worthy. Do not exaggerate anything. Of course, any given audience probably is a combination of one or more of the types listed above. The writer must also anticipate questions that might arise while reading the facts involved so that the information is clarified for every reader.

What is unique about this type of writing is that it uses a second-person voice.

5 Types of Audiences in Writing

It will only take one mistake to cause these readers in this audience to doubt the value of the writing that has taken place, so do a triple-check on grammar, spelling, and structure before calling your word done. We often think of experts as someone with a lot of work experience or perhaps a doctorate degree, but someone who has read thousands of mystery novels is an expert audience member for a mystery writer.

The Hybrids Think of this audience as a combination of Managers and Experts. Make personal appeals, asking for their help. Sympathetic People who are sympathetic have an emotional attachment to you and are easiest to persuade. The tone of this type of writing is always motivational and be encouraging in nature.

You would also see informational writing on a FAQ page for a website, a financial disclosure, and in similar documents. Uninformed Audience These are people who are unfamiliar with the topic of discussion at hand. By identifying which audience type is being targeted with the written word, it becomes much easier to move the narrative along in a meaningful way.

We often see this type of business writing in advertising and marketing efforts, but it might also be used to apply for government grants or to write a letter to a prospect in an effort to sign a long-term deal. Establish basic principles before moving on to specific proposals.

Four Audiences

Think of these readers as the person who comes in for their first day at work. Our audiences are the least of our worries! There must be specific instructions included with this type of writing for the reader to follow so the expected outcome can be achieved.

What is unique about this type of writing is that it is very succinct. Respond to criticisms evenly and with rational argument. Just ask nicely which may be all that is needed.

You need to be extremely careful not to offend these audiences and still get them to invest in your idea or philosophy. Whenever a proposal is submitted to gain new work, then it is persuasive business writing that is being used.

Pick one problem that your readers might have and then solve that problem. If your supervisor from the executive example 3 above happens to have worked with you on the project or has dealt extensively with such policies before, then you have a complex audience on your hands.

Use rational argumentrevealing premises and avoiding fallacies. Persuasive business writing needs to be about the reader and not the writer. In that sense, your audience is an expert. The goal is to convince the reader that what is being presented as the highest possible value proposition.There are four different types of audience you may have to persuade, who have quite different attitudes towards you and who hence are persuaded by different methods.

Hostile Sometimes an audience is openly hostile or generally tends to disagree with you. 5 Types of Audiences in Writing When you’re writing something, an awareness of the audience type that will be attracted to the words written must be in place.

If you write something that is directed to the wrong audience, then miscommunication is bound to occur. Video: Target Audience: Definition, Types & Examples When we are writing, we need to understand who our audience will be.

Knowing our target audience helps shape the tone of our words. Don't underestimate the importance of knowing your audience and adapting your business writing to fit the people you expect to read it.

About Us; Clients; Blog; A Guide to Targeted Writing for Business Audiences. June 24, By Printwand Staff Leave a Comment. There are three main types of audiences in writing when dealing with.

Types of audiences One of the first things to do when you analyze an audience is to identify its type (or types—it’s rarely just one type).

The common division of audiences into categories is as follows. Aug 03,  · Home Public Speaking & Presentations Different Types Of Audiences You May Encounter.

Different Types Of Audiences You May Encounter. Tweet; Business Audience. Free Different Types Of Audiences You May Encounter is categorized under Categories: 5/5(1).

Types of audience for business writing
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